Brand Development Lead 89 views

YOUR KEY RESPONSIBILITIES

  • Lead the team to drive brand communication, ATL marketing, ATL media planning and PR
  • Build the value proposition, its offerings, and help create winning propositions and messaging for GTM
  • Define the brand positioning, and design and deploy strategies to strengthen the Disney+ Hotstar brand and build brand equity
  • Lead the Social Media Marketing team, and build and deploy social marketing strategies and executions that make us a deeply loved brand and increases our organic social reach across all platform by 5x
  • Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand
  • Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics
  • Develop a deep understanding of Disney+ Hotstar’s target consumer and become his/her advocate across company initiatives
  • Collaborates across channels, internal show marketing teams to deliver an effective content marketing plan
  • Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness
  • Work closely with our PR agency to execute the PR strategy in metros and tier 2/3 cities

WHAT TO BRING

  • MBA from premier B-school in marketing or strategy with 12+ years of work experience
  • Experience across the FMCG and Digital space in leading the brand positioning and strategy
  • Demonstrated experience in building a brand and working on complex projects independently
  • Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org
  • Detail orientation, execution excellence & entrepreneurial spirit

OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other’s growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon 🚀

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