Group Product Manager 13 views

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES: \u2022 Brand differentiation within the Therapy space \u2022 Achieve brand Sales and EI targets \u2022 Undertake minimum 15 days of fieldwork to capture insights and field feedback \u2022 Prepare monthl

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES: u2022 Brand differentiation within the Therapy space u2022 Achieve brand Sales and EI targets u2022 Undertake minimum 15 days of fieldwork to capture insights and field feedback u2022 Prepare monthly reports analyzing market trends, competitor sales and Abbott forecasts u2022 Conduct research as per the brand need and therapy requirements (on advice of marketing planning manager) u2022 Key Information Areas to be Developed through market research: u2022 Current and Future Potential Assessment of Target Molecules within Government Setups in India u2022 Current Landscaping at All India Level and Local purchase by key accounts, State Governments, Other Government hospitals if any Price points, Volume purchases etc. u2022 Future Landscaping (Next 2-3 years) How the purchase pattern is expected to grow or de grow over next few years, How the paradigm is going to be shifted on account of Changing Govt. Policies u2022 Decision making process in each of the key accounts: How the decision-making process flows from bottom to top and role at each level along with the timeline required, What are the key factors that are of importance when taking decision for inclusion of a molecule and brand Perceptions of Target specialties u2022 Current treatment pathways and protocols that are followed by the clinicians and usage of various Crystalloid vs Colloids. u2022 Unmet needs in existing molecules that are available in the market u2022 Ensure process/ task adherence u2022 Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force u2022 Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. u2022 Making a list of upcoming orders, coordinate with institution team, prepare required documents, maintain complete data and close the loop u2022 Work with cross functional teams to execute the work for the division/ project u2022 Use company reports/ data to analyse sales and stocks activity u2022 Coordinate with different departments to gain perspective, including Trade, Supply chain, Sales, Medical and Purchase u2022 Monitor in-clinic and out-clinic activities and evaluate work output for KAMs (Key Account Managers) EDUCATION / SKILLS / EXPERIENCE Experience: 4+ years Education: Graduate in Science / Pharmacy Skill: Excellent Communication Skills u2022 Demonstrates creativity, innovation and drive for results

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