Lead Analytics, Disney+ Hotstar 80 views

YOUR KEY RESPONSIBILITIES

  • Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs
  • Develop unsupervised/supervised models to create target segments for multiple marketing campaigns
  • Develop predictive frameworks based on the customer life cycle to assist in user acquisition
  • Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives
  • Coordinate internally to share key learning with other teams and lead to accelerated User growth
  • Dive deep into campaign performance and marketing data to identify opportunities for improvement
  • Develop strong hypotheses, conduct A/B analytics and make data-based recommendations
  • Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc

WHAT TO BRING

  • Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics
  • 7-10 years of professional experience in Business Intelligence/Data Analytics/Modelling. Preferably within a digital business
  • Demonstrated experience in data modeling, predictive analysis, and expertise in R, SQL, Python
  • Familiar with digital analytics and clickstream data. Preferably has experience with Mixpanel, Adobe analytics, Appsflyer, Localytics, Appsalar etc

OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other’s growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon 🚀

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