Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.
ABOUT THE TEAM
We serve high quality content to millions of consumers across millions of devices, all of which is
constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as
freemium users through impactful, data-driven and creative marketing. As the driving force behind Movie marketing, you will be responsible for driving affinity towards awareness and anticipation for Movie releases on Disney+ Hotstar and paid user and freemium user adoption. You will create and deploy a marketing strategy that will position Disney+ Hotstar as the platform with the biggest blockbusters in India and make it the default platform of choice for movie lovers. You will be executing Disney+ Hotstar’s vision of building an entertainment destination intrinsic to the lives of consumers.
YOUR KEY RESPONSIBILITIES
Lead overall digital media plan and execute across online channels
Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives
Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach
Drive, manage and partner with key internal stakeholders
Manage large scale campaign planning, execution, and optimization strategy for both performance and brand awareness
WHAT TO BRING
8+ years of experience in Performance and Digital Marketing for consumer products in a major digital-first organization in India
Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup with an experience of leading a team
A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs
Excellent skills in analytical and logical reasoning, ability to analyze large and complex datasets to realize appropriate strategies and solutions for programs and campaigns
Thorough understanding and experience of Bid optimizers, RTB, DSPs, ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer
You are comfortable working in a busy, fast-paced work environment, believe in first principles and have the skill to transform broad ideas into action plans
You have a high level of ownership, comfortable in working in independent environments as well as in a large team setup
OUR VALUES
We are customer-obsessed
We are audacious in vision and action
We encourage honesty and open dialogue
We respect everyone and every point of view
We make objective and data-driven decisions
We believe trust and accountability go hand-in-hand
We invest in each other’s growth
We bring our A-game and nothing else
We take charge and get it done
THE PERKS
The glory. Almost too much responsibility
No dress code. Unlimited leave. A fun-life balance
A ticket on our rocket ship to the moon 🚀
WHO WE ARE AS AN EMPLOYER
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
WHO WE ARE AS A COMPANY
We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world..
