POSITION: Marketing Lead, AI and Wipro Holmes [Wipro Engineering – iDEAS]
LOCATION: India, location flexible
ROLE TYPE: Fulltime
Position Description:
Wipro offers a best-in-class portfolio of AI offerings that help enterprises across industries achieve positive business outcomes at scale. We are looking for a marketing leader to support the AI business, from Wipro Holmes, our AI-powered platform, and full-stack cognitive solutions. This is an opportunity to leverage your full range of marketing expertise while working with and learning from leaders with cross disciplinary background in AI, deep learning, and more.
The Marketing Lead – AI and Wipro Holmes will be responsible for building awareness, knowledge and consideration of Wipro among clients, prospects, analysts, media and other stakeholders. This individual must be capable and comfortable both developing and implementing strategic marketing programs. A thinker and a doer, this person will establish and manage marketing plans that differentiate Wipro’s AI practice among multiple stakeholder groups and drive meaningful business growth.
This position is specifically responsible for the following: * Establish Wipro as a leader in AI solutions and platforms; improve brand perception; and drive demand across target customers, recruits, ecosystem partners, analysts, and more
Design, develop, and execute integrated marketing plans and campaigns that align with stated business goals
Assist in developing strategic marketing content including POVs, case studies, media bylines, multimedia, collateral and more
Calendarize, manage and track all marketing activities and results
Identify, develop and execute events, both virtual and in-person, aligned to the marketing plan
Develop co-marketing programs with key partners
Oversee participation in relevant analyst and advisor reports, working with Wipro’s analyst relations team as well as the business practice
Work collaboratively as a team player with marketing and business colleagues
Requirements: The successful candidate possesses the following: * 10+ years of integrated marketing experience, preferably including marketing AI platforms, products and solutions
Passion to drive world-class content and elevate Wipro’s perception as an AI thought leader
Ability to build strategic perspective, influence, and ability to execute it
High-impact business communication skills across multiple formats
Full professional fluency in English
Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices
Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition
This role is location flexible within India and reports to the Global Head of Marketing for Engineering and AI under the iDEAS Global Business Line.
