We serve high-quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As the Social Media Manager, you’ll be responsible for managing Disney+ Hotstar’s image and its identity to draw in millions of users. The ideal person should have a social media background and should have worked in a high growth environment before with strong analytical, creative/storytelling, strategic thinking, and stakeholder/project management skills.
YOUR KEY RESPONSIBILITIES
Define social positioning, strategy and creative to strengthen the Disney+ Hotstar’s brand presence on social media
Give clear direction and inspiration to creative teams in developing engaging concepts
Develop a deep understanding of Disney+ Hotstar’s target audience & become their advocate across company initiatives
Work with the larger marketing and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns
Set up and monitor listening for each campaign and infer nuances that can help a larger communication strategy
Own the end to end measurement agenda on social and plan future course of actions basis that
Create and disseminate weekly, monthly and quarterly reports both on our own social strategy, as well as the competitive landscape
Able to rapidly produce top-quality communications in all media
Consistent and strong collaborator who elevates the work of cross-functional teams
WHAT TO BRING
Master’s degree or equivalent, preferably in Marketing or Business Administration
4 – 6 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands
Minimum 2 yrs. experience in social content creation, and social community management
Highly skilled in written and verbal English and Local Language (Tamil)
Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
Familiar with digital campaign management and reporting tools such as Bakers, Hootsuite, Tweet deck, Unmetric, Datasift, Radian 6, Sprinklr
Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities. Be aware of the local culture and lingo to be relatable to the targeted audience
OUR VALUES
We are customer obsessed
We are audacious in vision and action
We encourage honesty and open dialogue
We respect everyone and every point of view
We make objective and data-driven decisions
We believe trust and accountability go hand-in-hand
We invest in each other’s growth
We bring our A-game and nothing else
We take charge and get it done
THE PERKS
The glory. Almost too much responsibility
No dress code. Unlimited leave. A fun-life balance
