Social Media Manager – South 74 views

ABOUT THE TEAM

We serve high-quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As the Social Media Manager, you’ll be responsible for managing Disney+ Hotstar’s image and its identity to draw in millions of users. The ideal person should have a social media background and should have worked in a high growth environment before with strong analytical, creative/storytelling, strategic thinking, and stakeholder/project management skills.

YOUR KEY RESPONSIBILITIES

  • Define social positioning, strategy and creative to strengthen the Disney+ Hotstar’s brand presence on social media
  • Give clear direction and inspiration to creative teams in developing engaging concepts
  • Develop a deep understanding of Disney+ Hotstar’s target audience & become their advocate across company initiatives
  • Work with the larger marketing and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns
  • Set up and monitor listening for each campaign and infer nuances that can help a larger communication strategy
  • Own the end to end measurement agenda on social and plan future course of actions basis that
  • Create and disseminate weekly, monthly and quarterly reports both on our own social strategy, as well as the competitive landscape
  • Able to rapidly produce top-quality communications in all media
  • Consistent and strong collaborator who elevates the work of cross-functional teams

WHAT TO BRING

  • Master’s degree or equivalent, preferably in Marketing or Business Administration
  • 4 – 6 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands
  • Minimum 2 yrs. experience in social content creation, and social community management
  • Highly skilled in written and verbal English and Local Language (Tamil)
  • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
  • Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
  • Familiar with digital campaign management and reporting tools such as Bakers, Hootsuite, Tweet deck, Unmetric, Datasift, Radian 6, Sprinklr
  • Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities. Be aware of the local culture and lingo to be relatable to the targeted audience

OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other’s growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon 🚀

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