Strategic Marketing – Deputy Manager 52 views

Roles & Responsibilities:

  • Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc
  • Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings
  • Enhance SL positioning by creating unique vale propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc
  • Create customer advocacy by generating client testimonials – AV and text
  • Manage Wipro’s participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions
  • Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters
  • Develop press release, handle interactions with PR agencies & coordinate press releases
  • Coordination and working with Business Units to support large ongoing opportunities via campaigns etc.

Qualifications:

  • Degree in Marketing from Tier1/2 college
  • Exceptional written, content development, presentation and oral communication skills in English
  • Experience – 6-8 years
  • Business marketing/BPS marketing experience required

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